Tips for Compiling a Business Proposal, à la Miss Whida

HUMANIORA - (7/5/2024) The key elements in compiling a business proposal are crucial. Understanding the relationship between these elements helps ensure that the message conveyed is consistent and structured, making it understandable to investors. This was conveyed by Whida Rositama, M. Hum., in the Entrepreneurship Workshop, held by the Faculty of Humanities on Tuesday, May 7, 2024.

Whida, who is also a lecturer at the Faculty of Humanities, shared with students the importance of writing an effective business proposal. On that occasion, she invited workshop participants to understand the key elements that must be included so that the message and data conveyed can be well understood by investors.

One of the points discussed was the importance of clearly explaining the business objectives in the introduction. Vision, mission, and future targets to be achieved must be included to attract investor interest. "It is important to detail the advantages of the product being offered and explain the target market and the business position in the current market and industry," she said.

In addition, Miss Whida, as she is affectionately called, also emphasized the importance of conducting a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats of the business. She believes that this analysis can help investors assess the seriousness of business development and consider profit expectations. Still in the same session, the workshop also discussed developing business plans and strategies, including promotion, market expansion, product innovation, and risk mitigation.

Well-organized financial reports must also be included in the business proposal to convince potential investors of good financial management. At the end of her material, Miss Whida emphasized the importance of the conclusion section in the business proposal to provide a summary of the objectives and important values offered to investors.

In addition, supporting data attachments must also be included as references or reinforcements for the proposed business. By understanding all of these elements, participants are expected to be able to write comprehensive and convincing business proposals for investors. [al]